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Education background
2002-2004 MBA from New York Institute of Technology, a joint program with JUFE 1988-1991 Post-graduate Diploma in Enlish Language and Literature with focus on Business English in Shanghai International Studies Universities 1982-1986 Bachelor of Art in Enlish Language and Literature in Jiangxi Normal University 2002.4-2002.6 Further Studied MBA short-course program at HEC, Paris, France 1997-1998 Visiting Scholar in Waikato University, Halmiton, New Zealand
Working Experience
1986-1992 worked as a teacher at Basic Course Department in Jiangxi University of Finance and Economics (JUFE), teaching Foundation English 1992-up to date work as a teacher at School of International Trade and Economics in JUFE, teaching professional courses 2008.3-2008.5 worked as a visiting professor at Kajaani University of Applied Sciences, teaching Chinese Business Culture
Leadership Experience 2002-2004 Deputy Director of the School of International Economics and Trade, JUFE 1998-2002 Head of Department of International Trade of the school, JUFE 1992-1997 Head of Business English Section of the school, JUFE
Courses Taught:
Undergraduates: International Marketing, Internet Marketing, E-commerce Theory and Practice, Cross-cultural Business Communication Postgraduates: Research on Current Issues of E-commerce, International Marketing Research, Consumer Behavior
Research Interests: International Marketing, Internet Marketing, Cross-cultural Marketing Management
Papers Published: 1. Collaborate E-Commerce: 21st Century Business Model, Jiangxi Social Science, Sept., 2002 2. A Study of Campus Business Model, Journal of Jiangxi University of Finance and Economics, March, 2005 3. A Study on the Development and Tactics of e-Government Construction of Jiangxi Province, The Association for Computing Machinery, Inc.(ACM), Aug., 2005 4. Pricing Strategies for Digital Products, Southeastern University of Finance and Economics Press, June, 2004 5. A Study of Free Price Strategies of Digital Products, Enterprise Economy, May, 2005 6. The Impact of Cultural Differences on Sino-American Online Consumer Behavior, Business Time, March, 2011
Books Published: 1. Introduction to E-Commerce (2nd Edition), Shanghai University of Finance and Economics Press, Jan. 2013 2. Internet Marketing (2nd Edition), China Finance and Economy Press, Oct. 2006 3. E-commerce Management, South China Technology Unversoity Press, July, 2006 4. Practice Couse in International Business English (2nd Editor), China Business Press, Oct. 2005
Projects Completed: 1. Simulation System of Collaborative International Trade, Jiangxi Education Bureau, Dec., 2005 2. A Study of E-commerce Teaching, Jiangxi Education Bureau, Dec., 2005 3. A Study on the Development and Countermeasures of Jiangxi SME E-commerce, Jiangxi Education Bureau, Jane, 2005 4. A Study on Training Model of E-commerce Talents in Financial Universities (participant), Teaching Reform Project of Jiangxi Education Bureau, Jan. 2011 5. A Study on the Development Tendency of Jiangxi Internaional Air Cargo Agency (participant), Jiangxi Education Bureau, Dec. 2010
Contact: Email:markdu@hotmail.com,
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